![]() ![]() Using Pinterest’s advertising option can further help improve your chances of conversion. Albeit, the conversion funnel may be longer with Pinterest, but awareness is the first step. ![]() One brand,, recorded an impressive 20% of traffic coming from Pinterest, compared to only 2% from other social media platforms. ![]() Pinterest is a great way to build brand awareness, boost favorability, shift perceptions, and get people to buy. This engrossing way to entice users into spending hours scrolling and building their own pinboards introduces them to new brands every second. Pinterest’s never-ending boards encourage visual discoveries and personalize the results based on a user’s interests. Pinterest is no longer a social network, it’s a search engine. Looking into advertising on Pinterest could be the next step to achieving that. Once you’ve accomplished that, you’ll want to convert pinners to buyers. As an advertiser, your first goal should be to be discovered. Users, or aptly named “Pinners”, use Pinterest to search for inspiration, information, and entertainment. Pinterest is a social media network that has seen exponential growth in recent years and has begun to offer advertorial space for brands. From marketplaces and comparison sites to affiliate networks and social media platforms, the struggle today is creating unique ads for all these channels and keeping them up to date. In order to be “where your buyers are” marketers are investing more and more in the growing list of online channels to advertise on. ![]()
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